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01

Control tower

Where investment is going, across which clients and with what return. Updated every night.

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Allocation by client

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Daily spend · 12 weeks

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16 Maytoday

Comparison with reference period

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{{ c.baseline }} in comparison

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Spend by objective

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Spend by market

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Concentration metrics

Top-three share and HHI index, showing how spend is distributed

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Performance by objective, compared with the internal benchmark

Objective CTR CPM Cost/view vs benchmark
{{ b.obiettivo }} {{ b.ctr }} {{ b.cpm }} {{ b.cpv6 }} {{ b.vs }}

02

Clients

Six active clients. Delivery progress, performance and latest update.

Client Sector Budget Delivered CTR
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{{ c.ctr }}

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{{ current.settore }} · budget {{ current.budget }} · delivered {{ current.delivery }}

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Spend trend

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Best and worst videos

Click a video to open it

Objective

No videos for this objective in the selected period.

04

Active campaigns

What is running now and which campaigns are below the benchmark for their objective.

Raggruppa per {{ adsTotal }} annunci con pianificazione attiva
{{ grp.secondCol }} Campaign Ad End Status Spend CTR KPI vs benchmark
{{ ad.second }} {{ ad.campagna }} {{ ad.annuncio }} {{ ad.fine }} {{ ad.stato }} {{ ad.spesa }} {{ ad.ctr }} {{ ad.kpiLabel }}

05

Creatives

The videos that worked and those that did not, with comments read and classified.

Objective

No videos for this objective in the selected period.

06

Motore di benchmark

Calculate statistically sound benchmarks and simulate what a budget may deliver before taking it on.

Parametri di simulazione

€

Enter it to see the minimum expected result for each metric.

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Il benchmark grezzo viene rialzato di questa quota: è il valore che si può promettere al cliente tenendo il margine.

Markets

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Objectives

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Statistical quality

How strictly outliers are removed before calculating the average.

Campaigns analysed {{ sampleCount }} Preset {{ presetLabel }} Net budget {{ netBudget }}

Benchmark by metric

Cleaned average → increased by {{ marginLabel }} → minimum result on budget

High Medium Low
Metric Medium With margin Minimum result Samples

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{{ k.desc }}

 {{ k.raw }} {{ k.adjusted }} {{ k.deltaLabel }} {{ k.minResult }} {{ k.samples }} {{ k.excludedLabel }}

Campaigns excluded from the calculation of {{ expandedLabel }}

Total excluded {{ exclTotal }} Outlier statistici {{ exclOutliers }} Sotto soglia minima {{ exclBelow }} Excluded spend {{ exclSpend }}
Campaign Market Valore Motivo
{{ e.campagna }} {{ e.mercato }} {{ e.valore }} {{ e.motivo }}

Enter a budget in the left panel to unlock volume projections.

00

Where the data comes from

Every night at 03:00 a process downloads the previous day’s data, normalises it in seven steps and writes it to the database powering this interface.

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{{ playTime }}

Segnaposto. Nel sistema reale qui c'è il video servito dalla piattaforma.

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Comment analysis

Comments are not loaded with the page: they are requested only when needed, keeping the screen fast.
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{{ openReading }}